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BizReport : Search Marketing : March 12, 2015

Top 3 tips for a strong international SEO strategy

Leveraging the right translation resources is crucial for brands because poorly translated content is worse than not doing it all, says one expert, and it certainly won't help your international SEO strategy.

by Kristina Knight

Translation management software platform can help implement the right topics, terms and phrases easily for each specific country and language, and geo-targeting each country will allow for the localization of both content and SEO strategy.

First, focus on the locations of and languages spoken by customers to identify the best international opportunities.

"The first step in establishing an SEO-friendly website is to determine whether to organize and configure each website language version to target the right language audience, or organize and configure each Web country version," said Judd Marcello, VP of Marketing, Smartling.

Marcello next advises brands to use a trusted, proven translation resource to ensure high-quality multilingual content and the best SEO strategy.

"Once you've selected a language- or country-targeted Web structure for each one of your international versions, the next step is to optimize them so it's easier for search engines to identify their relevance. Web content, in addition to the overall user experience, should be optimized for your target languages/international audiences. This means translating into the proper languages and using your identified keywords. It's also a good practice to link to and from your different language or country website versions so search engines can discover them and users can switch between them," said Marcello.

Finally, customize the translation and SEO approach for each country and culture you are targeting.

Image via Shutterstock

Tags: international SEO tips, search marketing, SEO tips, Smartling

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