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BizReport : Mobile Marketing : March 05, 2015

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option.

by Kristina Knight

First, Marin Software has launched a new feature for users of their platform which allows marketers to track mobile app installations as well as app activities related to search and display as well as social media. Marin has partnered with Kochava and AppsFlyer on the tool.

"We are thrilled to be part of Marin Software's mobile strategy helping advertisers visualize and understand their audience, and optimize to key objectives," said Garrett MacDonald, executive vice president of Sales at Kochava. "Attribution is key to ROI on mobile social discovery and we're looking forward to serving Marin customers."

And, The Rubicon Project has launched the Mobile Native Ad Server, a platform geared toward giving publishers and app developers the ability to include native campaigns along with more indirect ad offerings.

"We're marrying the efficiency and targeting of automation with the engagement and performance of native formats - a win for buyers, sellers and consumers alike," said Joe Prusz, Head of Mobile, Rubicon Project. "Combined with our Orders platform for Guaranteed and Non-Guaranteed deals, we're giving buyers the easy button for Mobile."

Finally, Teleperformance and iZettle have expanded their global partnership. iZettle has a leading mobile payment solution while Teleperformance's customer experience management platform is used by brands around the globe. The expansion will now allow for the support of iZettle's retail partners in the UK, Spain, Germany, Finland, Norway and Sweden in Europe, those in Mexico and Brazil and also in The Netherlands.

"Teleperformance globally has a strong background in servicing companies within the financial services industry, including several Fortune 500 banks and credit card companies. We also help Nordic companies within the payments segment to achieve strong relationships with their customers," commented Jonas Berggren, CEO at Teleperformance Nordic. "This new and expanded agreement with iZettle demonstrates how we can grow with our client as a partner and how our global footprint can help Nordic companies be successful around the world."

Image via Shutterstock

Tags: M:Commerce, Marin Software, mobile commerce, mobile marketing, Teleperformance, The Rubicon Project

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