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BizReport : Mobile Marketing : August 07, 2014

Study: Brands to invest more in mobile

Over the next year look for more ad budgets to be pushed into mobile - and not just mobile display, search or appvertising. According to a new survey out from Message Systems brands are set to push more ad dollars into SMS and MMS as well as push notifications and optimized email over the coming year.

by Kristina Knight

Why the big push into mobile? Because consumers are increasingly interacting with brands - through product research, purchasing or social media - using their mobile devices.

Some key takeaways from the Message Systems report include:

• 89% of execs say their company has or will implement SMS messaging over the next year
• 89% say their company will use optimized email/responsive design
• 86% plan to use mobile apps or MMS text
• 83% say they'll implement IM chat options
• 80% will implement push notifications

"Overall, mobile messaging strategies [including SMS text, mobile optimize email and apps] are becoming widely accepted by companies as part of their communications with customers, with many companies having already implemented them or planning to within the next 12 months," was written in the report. "Companies are adopting a variety of interactions through mobile channels, including time-sensitive reminders and notifications, customer service [and] marketing offers."

The push to mobile is also about saving money. According to the research over half (58%) of executives say there are cost efficiencies in the mobile space. They also report increased engagement with mobile apps (53%) and customer growth (50%) and revenue increases (49%) thanks to mobile.

Image via Shutterstock

Tags: m:commerce, Message Systems, mobile ads, mobile commerce, mobile marketing

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