News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Shareaholic: Quarter of website traffic driven by Facebook
It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.
Shareaholic has declared Facebook "the social network to end all social networks" following recent data that shows Zuckerberg's baby now accounts for just over 23% of all visits to the social media analytics and publishing firm's network of websites. That's a significant 10.09% gain since March 2014 and a whopping 150.49% gain since the end of Q2 2013.
While a quarter of all Shareaholic's websites' visitors are now referred to them via Facebook, other networks are way behind. Pinterest refers just 5.72%, Twitter 1.03% and the remaining social media sites such as Google+, StumbleUpon, Reddit and YouTube all come in under 1%.
Professional social networking website LinkedIn came in with just 0.02% of referrals to Shareaholic's 300,000 or so websites.
In fact, all of Facebook's competitors in the social media realm saw decreases in referral traffic since the first quarter of this year. Pinterest fell 19% and 1.38 percentage points and Twitter fell 9.9% and 0.11 percentage points.
Commenting on Pinterest on the Shareaholic blog, Danny Wong writes, "Has it hit a plateau? It's too early to tell. Year-over-year, the image-friendly social platform saw its share grow 69.53% (2.34 percentage points), up from 3.38% overall. Arguably, this is only a temporary decline as it figures out the perfect balance between the amount of promoted pins and organic pins users see. It is premature to think Pinterest's bubble is due to burst; the four year old social network has barely moved on from its training wheels".
Image via Shutterstock
- In a digital age Out of Home advertising memorable and complementary
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...