News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: Retail Ecommerce up 12%
Ecommerce usually doesn't set records until November and December of each year, but new data out from comScore indicates a strong quarter for US desktop-based retail ecommerce in Q1 - with sales pushing past the $56 billion mark.
That is a 12% Year over Year increase in sales, according to the report and it marks the 18th consecutive quarter when desktop sales increased Year over Year. Since Q1 of 2010 nearly every quarter has seen at least 10% growth.
"Q1 e-commerce and m-commerce spending growth have seen a modest acceleration versus the fourth quarter, which is a positive sign in light of overall softness in consumer discretionary spending across the broader U.S. economy during the early part of the year," said comScore chairman emeritus Gian Fulgoni. "As we look ahead to the remainder of 2014, we hope that signs of improved consumer sentiment and a strengthening job market will help further bolster digital commerce. In addition, with several key consumer tech product upgrade cycles and new product introductions expected in the back of the year, there would appear to be continued momentum for the market throughout the year barring any unforeseen economic troubles."
The top categories for sales were apparel/accessories, CPG, sports/fitness and digital content/subscriptions. Desktop ecommerce sales were responsible for just over 11% of discretionary spending for the quarter.
Meanwhile mobile commerce saw just over $7 billion in spending with smartphones accounting for more than 60% of sales; tablets accounted for 38% of sales for the quarter.
Image via Shutterstock
- Top 3 tips to improve channel data strategy
- Ad Roundup: Video, multichannel launches
- Brands: Why connected content is key to growth
- 2016 festive shopping season will be longer, busier, and break records
- Amazon announces 5x uptick in Dash button use
- Study: Safety key to wearables future
- Study: Half of shoppers look for 'https' or other security symbols online
- Cash, and wallets, soon to be things of the past?
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....