News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few email marketers using responsive design in all deployments
Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive.
Today, more than half of all email is opened on a mobile device.
Furthermore, according to Yesmail's whitepaper, 'The Responsive Design Effect', hybrid viewership is also on the decline, dropping 12% quarter-over-quarter, indicating that only 7.5% of all consumers now open marketing emails on both mobile and desktop devices.
Yet, according to Yesmail's analysis of more than 5 billion emails sent by enterprise clients in the first quarter of this year, few are taking the move to mobile seriously and continue to send out email messages that do not render well on a small mobile screen.
Across all industries one-third (31%) do not implement responsive design for any of the email messages they send. A quarter (24%) use responsive design for more than half of all emails sent while 44% use it for less than half of all email deployed. That's despite responsive design emails performing far better than non-responsive.
Yesmail found that, of all messages opened on a mobile device, 11.9% of emails with responsive design are clicked compared with 9.8% of non-responsive emails - a 21% click-to-open increase.
"Adopting responsive design is a crucial email best practice that enables marketers to engage consumers whose behavior may change not only annually, but on a seasonal basis," said Matt Caldwell, VP Creative and Agency Services, Yes Lifecycle Marketing. "Marketers who don't want to be blindsided as seasonal events cause a temporary change in behavior should implement responsive design consistently, in every email they send."
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...