News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Wearable tech users consider themselves early adopters
It's being seen as a natural progression in the mobile world - from carrying around a smartphone to actually wearing the technology. New research from Nielsen reveals that self-professed early adopters are leading the way in the trend for wearable tech.
Nielsen's latest survey found that most consumers (70%) are already aware of wearable tech. Of those, 15% have already bought into the trend and are sporting technology in the form of smart-watches and armbands.
However, three-quarters of those sporting wearable tech consider themselves early adopters. Furthermore, almost a third (29%) fell within the affluent category with more disposable income and earning over $100,000. In fact, Nielsen's study found that cost was one of the key barriers to wearable tech adoption with 72% of those yet to purchase a device saying they wished they were cheaper.
Among these trendsetters fitness bands were the most popular device (61%) followed by smart-watches (45%) and mobile health devices (17%).
The fashion-conscious will be buoyed by today's news that Google Glass has teamed up with Luxottica, the leading luxury and designer sports eyewear group, that includes brands such as Oakley, Arnette, Ray-Ban and Vogue-Eyewear.
"Luxottica understands how to build, distribute and sell great products that their clients and consumers love - something we care deeply about at Glass, too," says Google Glass in a Google+ post. "They'll bring design and manufacturing expertise to the mix, and, together, we'll bring even more Glass style choices to our Explorers."
Will the designer-look appeal to potential tech wearers or make them more wary of their personal safety while wearing Google Glass?
Image via Shutterstock
- Study: CNP fraud to push $7b within 4 years
- Survey: Disconnect between brands, consumers about UGC
- 69% of consumers excited about experiencing virtual reality
- Consumers have already started back-to-school shopping
- How Facebook Topic Data is impacting social
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- iPhone replaces iPad as ecommerce device of choice
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...