News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Wearable tech users consider themselves early adopters
It's being seen as a natural progression in the mobile world - from carrying around a smartphone to actually wearing the technology. New research from Nielsen reveals that self-professed early adopters are leading the way in the trend for wearable tech.
Nielsen's latest survey found that most consumers (70%) are already aware of wearable tech. Of those, 15% have already bought into the trend and are sporting technology in the form of smart-watches and armbands.
However, three-quarters of those sporting wearable tech consider themselves early adopters. Furthermore, almost a third (29%) fell within the affluent category with more disposable income and earning over $100,000. In fact, Nielsen's study found that cost was one of the key barriers to wearable tech adoption with 72% of those yet to purchase a device saying they wished they were cheaper.
Among these trendsetters fitness bands were the most popular device (61%) followed by smart-watches (45%) and mobile health devices (17%).
The fashion-conscious will be buoyed by today's news that Google Glass has teamed up with Luxottica, the leading luxury and designer sports eyewear group, that includes brands such as Oakley, Arnette, Ray-Ban and Vogue-Eyewear.
"Luxottica understands how to build, distribute and sell great products that their clients and consumers love - something we care deeply about at Glass, too," says Google Glass in a Google+ post. "They'll bring design and manufacturing expertise to the mix, and, together, we'll bring even more Glass style choices to our Explorers."
Will the designer-look appeal to potential tech wearers or make them more wary of their personal safety while wearing Google Glass?
Image via Shutterstock
- 'Commuter Commerce' worth £9.3 billion each year
- Research uncovers ways in which Millennials 'game' e-commerce
- Study finds that 'data for discounts' consumer behavior is a fallacy
- Ad Roundup: Solutions for ads, optimization, mobile work
- Top 3 don't's for telecom customer service
- Kahuna: Brands must engage for apps to work
- Research highlights effectiveness of in-app messaging
- Facebook tests 10-second video views and monetization
Featured White Papers
- The Big Impact of Big Data on Affiliate Marketing
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as...
- 8th Annual Online Retail Holiday Readiness Report
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best...