News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Bigger, heavier ecommerce pages taking longer to load
The latest quarterly "State of the Union" report from application delivery and solutions firm Radware reveals that the average retail website is a lot more cumbersome and slow to load today than it was a year ago resulting in a greater risk of negative brand perception.
Website developers know that there is a need for speed when it comes to the time taken for a website to load. Too long and consumers will get bored waiting and flit off to a website that loads faster.
The latest report from Radware reveals an uptick in load times as pages get bigger and heavier. The average time to load today among the top 500 ecommerce websites is a whopping 9.3 seconds, an increase of 21% in just one year. In addition, 50% of top ecommerce websites are taking 10 seconds or more to load.
Furthermore, time-to-interact, or how long it takes for a page's primary content to load and become usable, is also up - albeit slightly - rising from 4.9 seconds last year to 5 seconds today.
One reason for these increases is that the average ecommerce page now contains 99 resources such as CSS files and images, up from 93 a year ago. Size has also increased - up 31% from 1094KB a year go to today's 1436KB.
According to Tammy Everts, web performance evangelist at Radware, these slowdowns have a negative effect on brand perception, more so than outages.
"Slowdowns occur 10 times more frequently than outages, and over time, slowdowns can have double the negative financial impact as outages," says Everts. "This also has a major long-term impact on customer retention, as the permanent abandonment rate for a slow site is up to three times greater than the abandonment rate for a site that is down."
Image via Shutterstock
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
- Shoppers don't care for social integration of mobile apps
- 44% of Twitter's 982 million accounts never used
- Report: Travel sites missing the data mark
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...