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BizReport : Social Marketing : January 21, 2014


Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring..

by Helen Leggatt

Recent allegations that Facebook has been mining private messages on the social network in order to profit from the information they contain does not appear to have affected users' privacy concerns.

According to a recent survey by LoveMyVouchers in the UK, 58.1% were "Not at All" (16.3%) or "Not Very" (41.8%) concerned about privacy on Facebook. Furthermore, the vast majority (85.2%) were "Not at All Likely" (36%) or "Not Very Likely" (49.2%) to cease using the social network in the next two years because of privacy.

However, over three-quarters (77.1%) were likely to review their privacy setting in Facebook within the next three months despite 67.1% citing that changing such settings were "Not at All" (38.1%) or "Not Very" (29%) easy to understand.

LoveMyVouchers' survey comes in the wake of recent allegations that Facebook monitors and scans private messages on their network so that they might profit from the data. Facebook has said that these allegations are totally without merit.

Earlier this month, LoveMyVouchers surveyed consumers about their views on privacy of Google Glass. Privacy was a consideration among 71% who cited, among other reasons, concern for activities such as being filmed without their permission.

Image via Shutterstock

Tags: consumer survey, privacy, social media










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