News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: MCommerce up 35%, are tablets taking over?
Two new reports out in the mobile space may make retailers take a harder look at mobile commerce in the New Year. Because, as mobile becomes more prevalent for content consumption it also becomes more important for social networking, shopping and other pastimes.
First, from 41st Parameter, new data shows mobile commerce increased 35% between 2012 and 2013; overall there was a 15% increase in ecommerce. The data shows 8% of purchases were made from smartphones and 13% from tablets. Non-mobile shopping still accounted for 80% of purchases in 2013 but that is a 6% decrease over 2012.
Mike Gross, senior manager of risk strategy and professional services at 41st Parameter said, "We are interested in tracking the migration of ecommerce to smartphones and tablets," said Gross. "Our approach was to review millions of transactions occurring during the busiest online shopping period of the year and compare them with the same period last year. What we noticed were some very significant changes from 2012 to 2013. The most notable was a 50 percent increase in the percentage of transactions originating on smartphones."
Is this a sign that mobiles - specifically tablets - are taking over the world? Potentially, especially when combined with new data out from Adroit Digital which indicates 55% of people would replace their PC with a tablet if given the choice. What's the draw of the tablet? Most (52%) say their tablets are used to watch TV; 50% also use tablets to find information.
Scott German, general manager of Adroit Digital, said, "We were certainly not surprised by how quickly consumers are integrating tablets into their everyday life. What really opened our eyes was the shift in behavior resulting from this use of tablets for researching, shopping, and viewing content. If brand marketers and advertisers don't have a plan for tablet messaging, advertising, and commerce, they can risk their brand's relevance."
Some interesting takeaways from the report include:
• 56% say they're more likely to engage with ads on tablets than PCs
• 54% say they use tablets at least 1 hour per day
• 42% say they're likely to impulse buy from tablets
Image via Shutterstock
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
- Online shoppers overwhelmed by choice
- Smartwatches: time for a new ad format
- Translation challenges stymying online communication
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...