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BizReport : Advertising archives : November 05, 2013

Ad Roundup: Analytics abound in new releases

Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products.

by Kristina Knight

First, from App Annie, a new mobile solution which aggregates publisher's spending and revenue from across different ad networks into a singular dashboard. Called Advertising Analytics by App Annie, the solution is available to brands using mobile networks including AdMob, Tapjoy, jumptap, Chartboost and other platforms.

Omar Hamoui, Partner, Sequoia Capital and founder of AdMob said, "Understanding how much you're making, where it's coming from, or where best to allocate your ad spend requires a single dashboard. Without this you quickly end up in ad hell. It makes perfect sense for App Annie to extend its analytics platform into advertising; not only do publishers get a more holistic view of their products, they get to manage it all in one place. Less running around, more understanding."

"By creating a platform that can extend to not just other forms of digital content, like our support for eBooks, but other forms of data, like that from ad networks, we begin transforming how app publishers, brand managers and marketers approach their data. With a more holistic platform for all of their data, they can make highly informed and strategic decisions about their apps and businesses," said Bertrand Schmitt, CEO, App Annie.

Meanwhile, FlxOne has launched an analytics platform which is integrated with real time bidding platforms, giving brands real time insights into campaigns.

"Getting the right insights is an important first step," says Matthijs Keij, CEO FlxOne. "But to maximize return on your advertising dollars, you need to take action upon those insights. While there are many analytics solutions, there is no technology that automatically optimizes performance on both the buy and sell side."

Through the platform brands can analyze trends in real time to better optimize ads and increase campaign ROI.

Image via Shutterstock

Tags: advertising analytics, advertising tools, analytics tools, App Annie, FlxOne, online advertising

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