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BizReport : Mobile Marketing : May 02, 2013


10 million Starbucks customers use firm's mobile apps

In January 2011, Starbucks rolled out its mobile payment app to over 9,000 store locations across the U.S. Within the first nine weeks 3 million mobile transactions were made, jumping to 6 million in the nine weeks beginning October, 2011.

by Helen Leggatt

The coffee chain giant announced this week that 10 million customers are now active users of its mobile apps, contributing to the 4 million mobile payment transactions the company records each week.

"Starbucks' success shows that payments can be done right and successfully if you understand your customers well, you are committed to making it a success and continue to evolve over time to get the experience optimized for users," said Gene Signorini, vice president of mobile insights at Mobiquity,

Signorini says that attracting a loyal customer base that buys and visits frequently is key to the brand's success.

Later this year, Starbucks is taking its mobile payments system one step further when it will begin to allow store visitors to show their satisfaction at point-of-sale. Due to launch this Summer, the 'digital tip' function will allow customers to financially reward deserving baristas.

Brendan Howard / Shutterstock.com" rel="nofollow">Image via Shutterstock

Tags: coffee, mcommerce, mobile apps, mobile payments, retail trends










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