News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Email: Misspelling names breeds consumer resentment
Obtaining a consumer's personal details can be like getting blood out of a stone, according to a new survey from YouGov commissioned by customer intelligence and marketing firm Emailvision. Even the promise of better targeted offers fails to coax a name out of them.
Emailvision's online survey of 2,001 consumers in the UK reveals that 40% of consumers aren't persuaded by better targeted offers to give up their personal data.
While almost 4 in 10 were happy to disclose their gender, and 37% would be happy to reveal their age, just 28% would be willing to share their name.
Marketers have a real task on their hands to convince consumers to part with valuable data. Unless consumers can see real value in divulging their details, they will remain reticent to share.
And, whatever you do, once you have coaxed from a consumer their cherished personal details, don't screw them up. Half of consumers in the study said that having their names misspelled was a real no-no and annoying. Be extra careful with gender, too, because addressing a Mr as Miss will cause resentment among 40%.
"When a visitor interacts with your online business, they are giving you their data in exchange for a relevant experience with your brand. If a business doesn't choose to make use of this data correctly, they are missing out on important knowledge that could positively or negatively impact business for years to come," says Emailvision Director Neil Hamilton.
"It's imperative that a customer never becomes 'just a number' even in a database of millions. Technology enables all businesses to treat their customers to a personalized experience across multiple sales channels."
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...