News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Email: Misspelling names breeds consumer resentment
Obtaining a consumer's personal details can be like getting blood out of a stone, according to a new survey from YouGov commissioned by customer intelligence and marketing firm Emailvision. Even the promise of better targeted offers fails to coax a name out of them.
Emailvision's online survey of 2,001 consumers in the UK reveals that 40% of consumers aren't persuaded by better targeted offers to give up their personal data.
While almost 4 in 10 were happy to disclose their gender, and 37% would be happy to reveal their age, just 28% would be willing to share their name.
Marketers have a real task on their hands to convince consumers to part with valuable data. Unless consumers can see real value in divulging their details, they will remain reticent to share.
And, whatever you do, once you have coaxed from a consumer their cherished personal details, don't screw them up. Half of consumers in the study said that having their names misspelled was a real no-no and annoying. Be extra careful with gender, too, because addressing a Mr as Miss will cause resentment among 40%.
"When a visitor interacts with your online business, they are giving you their data in exchange for a relevant experience with your brand. If a business doesn't choose to make use of this data correctly, they are missing out on important knowledge that could positively or negatively impact business for years to come," says Emailvision Director Neil Hamilton.
"It's imperative that a customer never becomes 'just a number' even in a database of millions. Technology enables all businesses to treat their customers to a personalized experience across multiple sales channels."
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...