News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
No more free Google Apps for small businesses
No more free Google Apps for businesses, announces Google in one of its most significant changes yet, as the company aims to provide a more consistent user experience to all business customers.
Businesses with 10 or fewer employees have, until now, enjoyed free use of Google Apps. However, after Thursday's announcement, they will now have to cough up $50 per user, per year, to use Google Apps software which includes word processing, spreadsheets, email, and presentation programs. The cost is the same as larger businesses currently pay.
In total, more than 5 million businesses use Google Apps, although how many of those are free users is not known.
"When we launched the premium business version we kept our free, basic version as well. Both businesses and individuals signed up for this version, but time has shown that in practice, the experience isn't quite right for either group," writes Clay Bavor, Director of Product Management, Google Apps, on the company's blog.
"Businesses quickly outgrow the basic version, and want things like 24/7 customer support and larger inboxes. Similarly, consumers often have to wait to get new features while we make them business-ready."
Small businesses already using Google Apps free of charge will not be affected by this change. Likewise, Google Apps for Education will remain available as a free service for schools and universities.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...