News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Millennials are engaging - or not - online
Millennials are more comfortable online than many other demographics. This isn't a surprise. They've grown up with computers, video games and social networks, so it should come as no surprise that they're more comfortable in the space than older consumers. A new report out from Nielsen NeuroFocus shows just how differently Millennials are engaging.
First, according to Millennial Media's December SMART Report, their platform saw 10 verticals increase their ad spend by 100%; the Automotive vertical increased its spend by 574%. Government Services was another hot vertical, thanks to the November Presidential Election, increasing nearly 300%.
Those looking to the mobile space to engage consumers were focused on increasing website traffic or registrations or to improve their market presence.
Many consumers in the mobile space are younger, and a new study out from Nielsen NeuroFocus finds younger consumers are reacting to and engaging with digital ads differently than older consumers. Millennial's, for example, are more likely to respond to dynamic ads than Boomers, who are most likely to engage with static ads.
Other interesting findings include:
• Millennials are influenced on brand/product choices by their peers more than Boomers
• Millennials multi-task more than Boomers
• Millennials speak differently, thanks to mobile/online forums, and expect faster answers than Boomers
Researchers also found that when it comes to buying decisions most Millennials (68%) will not make a 'major' decision without first asking friends/their social network; meanwhile 85% say user-generated content influences their purchasing decisions.
"This reliance on social media is unsurprising: according to Nielsen's State of the Media report, Millennials are 82 percent more likely to build or update a personal blog than the average US adult, and 55 percent more likely to either become a fan or follow a brand. However, they are only 3 percent more likely to purchase online a product featured on TV," the company writes.
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
- Multitasking activity during TV viewing has little to do with the show being watched
- 65% of shoppers still rely on visits to physical stores during online shopping journey
- Internet ad revenues hit landmark high in first half of 2014
- Report: Product placements can recoup commercial losses
- Study highlights consumer behavior in tablet purchase journey
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...