News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social media the place to announce "I Voted"
According to a new study from Pew Research, social media is the place to announce who you voted for and, if you're an Obama fan, the place to brag about it.
Published yesterday, the Pew Research findings show that Facebook and Twitter are used by nearly a quarter of American voters to broadcast who they put a tick against.
A quarter of Barack Obama supporters and 20% of Mitt Romney supporters have used social media to announce their preference.
It's not surprising to note that younger voters, those age 18 to 29, were the most likely to announce they voted (29%) and 34% encouraged others in their social network to vote for the same candidate. That compares with just 9% of Americans age 65 and over who used social media to persuade others who they should vote for.
However, the most popular way to discuss politics remains face-to-face. Pew's report found that more than half of respondents said someone had tried to persuade them to vote for Obama or Romney in person in the past 30 days.
Facebook has been keeping track of how many of its users are posting about their voting activity. A newsfeed post that appeared to all Americans of voting age contained a link to maps of polling places along with an "I Voted" button.
As of the time of writing, double the number of women than men had clicked the "I Voted" button with the figures standing at 6,358,001 female voters and 3,277,446 male voters.
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
- Studies predict strong holiday shopping season
- Unruly IDs the most shared videos of 2014
- Expert: Why marketers should watch augmented reality
- Top 6 tips to set retailers up for the 2014 holidays
Featured White Papers
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....