News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Over 70% of Facebook Pages inactive during October
Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates.
Despite providing a plethora of tools to make Facebook Pages more attractive and functional for businesses and other groups, research by Recommend.ly found that just over 70% were inactive during October this year.
Community Pages were found to be the most likely to have zero updates posted in a month (79.3%) followed by company Pages (73.5%) and Pages set up by public figures (72.6%).
According to Recommend.ly, Pages that have selected a specific business category name such as 'restaurants/cafes' or 'spas', tend to be more active and focused on posting to Facebook. Nearly 50% of both (44.5% and 48.7% respectively) post between six and 99 updates per month.
When brands enter a social arena they must be sure to participate. However, the research found a worrying number of Pages, 83% overall, lack any participation at all whether it be sharing, Liking or commenting on a post either they, or their Fans, had created. The same categories that had zero updates in a month (community, company and public figure) were not participating on their Page.
"With the introduction of Timeline view, Facebook aimed to make Pages more popular with both businesses and fans. However, due to high levels of inactivity from Page owners and also falling engagement from fans, businesses are still not able to use Pages effectively," concludes Krishna Neelamraju on the Recommend.ly blog. "With visual content giving much higher engagement than before, businesses need to change their content strategies to be able to fully utilize the opportunity to access a social network with over one billion active users."
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...