News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK's first social media insurance product launched
Cases of hacking and subsequent reputation damage and ID theft are on the rise, particularly within social media channels such as Facebook and Twitter. A London-based privacy firm has come up with a solution - insurance protection.
Hundreds of thousands of Facebook accounts are hacked every day, and Twitter accounts are no safer. A recent report from Norton warns that hackers are moving into the mobile and social space.
Apart from keeping passwords safe and complex, and locking down privacy settings, what else can you do to better protect your online reputation and identity?
You could get insurance.
In collaboration with Legal Insurance Management, privacy firm Allow has just launched a new consumer insurance product, the first of its kind in the UK. The product launch comes after it became apparent young Internet users wanted more control over the commercial use of their personal information and content.
In a recent blog post, Allow comments on the findings of the Chartered Insurance Institute in the UK, saying, "young Internet users are concerned about the ability to control the commercial use of their name, image or other aspects of their identity. More than half (56%) expressed an interest in protecting personal image rights through insurance cover. More than a quarter of young people (26%) would consider social media insurance to safeguard their reputation."
Allow's new consumer product pays for legal advice and support in the event of a claim, with dedicated caseworkers and online experts that will locate, remove, or hide, the offending material. Up to £10,000 ($16,000) in professional fees and ancillary costs for any one incident in respect of identity theft or account jacking is offered, or £3,500 ($5,700) in respect of any reputational damage.
The cover also includes stopping any legal action resulting from a hacker posting illegal material using a victim's name.
"This is a unique piece of consumer social media protection, which perhaps wouldn't have been needed a few years ago," says Justin Basini, Allow's CEO. "That's all changed now. Every Internet user faces a certain level of risk that one day a digital criminal will target them or that they will suffer damage to their reputation."
The cover comes bundled with the existing Allow Protect product and the cost is reasonable at £3.99 ($6.50) a month.
Would you take out similar cover if it was available to you?
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...