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BizReport : Blogs & Content archives : March 09, 2012

Women driving blogging

It's International Women's Day and what better way to highlight the cause than to report on new figures released today by NM Incite that show women are driving online blogging.

by Helen Leggatt

When NM Incite, a Nielsen/McKinsey company, tracked and analysed millions of blogs from all around the world they found that consumer interest in them was far from waning. The growth trajectory suggests that saturation point is a long way off.

What NM Incite also found was the role of women in blogging today.

The majority of the 18 million or so bloggers that publish on websites or social networks are women. Furthermore, they're young and educated, found the research.

Over half (52%) of bloggers are parents with children under 18 years old at home, and 1 in 3 bloggers are moms.

Women that blog are also far more active in other social media. They are three times more likely to post in forums and on message boards and twice as likely to comment post or comment on YouTube and other user-generated video.

Tags: blogging, moms, parents, social media, social network

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