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BizReport : Mobile Marketing : March 15, 2012

How mobile is pushing digital growth

The tech marketing - specifically the mobile device market - is exploding around the globe. Here in the US, the growth has been staggering over the past year, in all corners of the country. Where are tech products getting the most consumer interest, new data from MaxPoint Interactive finds both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten 'most interested' cities for technology products.

by Kristina Knight

"While it may not be surprising that San Francisco topped the list as having the most people interested in hot new technology, it's unlikely retailers and brands would have concluded that Lafayette or West Palm Beach are the number two and three most 'tech hungry' cities," said Gretchen Joyce, COO at MaxPoint Interactive. "The insights we are able to provide retailers and brands allows them to take highly-relevant consumer interest data and make it actionable within minutes. Rather than blanketing an area with a campaign and hoping it sticks, we're able to direct them to the neighborhoods where they will get the biggest return on their advertising investment in the shortest amount of time."

According to iSuppli, tablets will be the fourth-largest semiconductor market by 2014. Tablets were 35th in the market in 2010.

"The speed of the media tablet's rise from near insignificance to top-tier prominence is unprecedented in the history of the global semiconductor industry," said Dale Ford, head of electronics & semiconductor research for IHS. "Driven primarily by Apple's iPad, the media tablet in four years is expected to scale semiconductor heights that took more than a decade for other products to attain, such as notebook PCs and cellphones. This meteoric ascension will have major repercussions for the global semiconductor industry, as it realigns to accommodate the fast growth and vast size of the media tablet market."

Which brings us to mobile applications and web options for brands. The rapid growth in mobile has businesses looking for more functionality in the mobile space. A leader in mobile and online presentations, Brainshark, has upgraded their SlideShark app, which allows salespeople to use and view online presentations on-demand. Through the app users can share presentations, track how presentations are shared/viewed and even delete files from their online account from the iPad, freeing up additional storage space as needed.

Tags: Brainshark, iSuppli, MaxPoint Interactive, mobile compatibility, mobile marketing, mobile shipments, mobile trends, SlideShark

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