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BizReport : Social Marketing : June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes to making employment or job-related contacts.

by Kristina Knight

The presence of women on most social networks deafens the presence of men, but when it comes to making important contacts, especially in business, men are the kings of the hill. Data from Linked in shows the men lead the way when it comes to networking for business in most countries around the globe.

"Having the right connections can make a difference when it comes to sealing a deal or landing a new client. Women can sometimes shy away from networking because they associate it with schmoozing or doling out business cards, when in reality, it's about building relationships before you actually need them," said Nicole Williams, Connection Director, LinkedIn. "Networking in person can be intimidating, so women should look at a site like LinkedIn as a place they can go to cultivate their networking skills."

There are a few instances where women are the better networkers. They include:

  • Alternative dispute resolution

  • Tobacco

  • Alternative medicine

  • Ranching

  • International trade and development
  • Men are the better networkers in:

  • Medical practice

  • Hospital and health care

  • Cosmetics

  • Law enforcement

  • Capital marketers

  • This phenomena isn't just in the US or UK; according to the report men are better networkers globally speaking. Only in India are women considered better professional networkers than their male counterparts.

    This isn't to say the women can't network, only that they may have other criteria for when they want to accomplish in the social and social-business spaces.

    Tags: business networking, LinkedIn, social marketing, social networking

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    • I wonder is the difference stems from how men and women look at social media. Perhaps more women see it more as a place to maintain personal relationships, as opposed to develop professional ones. I do find it a little odd that men are better networkers in cosmetics, which is typically a female dominated category.



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