News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Microsoft: Email use continues to rise
New research from MarketTools, commissioned by Microsoft, found that good old email remains as popular as ever as a communication tool and will remain the dominant channel into the foreseeable future, despite the growth of social and mobile.
Market research company MarketTools surveyed 1,268 professionals and students over the age of 18 about their use of communication channels such as email, social media, mobile and instant messaging. .
They found that, while social media and mobile messaging use is on the increase, email use increased the most.
Almost half (45%) of those surveyed said that their use of email had increased in the past year while 51% said it had remained the same. Very few (4%) said their email use had decreased over the last twelve months.
Meanwhile, use of social media for communication purposes, including Facebook and Twitter, increased among 28% of respondents and remained the same for 65% while 10% had decreased their use of it.
Just 14% of respondents have increased their use of instant messaging (IM) over the last year, less than the number who have increased phone (16%) or face-to-face communication (15%).
Email will continue to hold its own as a communication tool in the coming years. MarketTools' research found that over the next five years 96% of respondents expect their email use at work to increase (45%) or stay the same (51%), and almost the same number, 91%, expect their home email use to rise (36%) or remain the same (55%).
"Just as email didn't kill the telephone and video didn't kill the radio, newer messaging tools won't kill email," said Microsoft's Office corporate vice president Takeshi Numoto.
"In fact, the survey tells us that the overall volume of communication is increasing as a whole."
- Expert: Why branded content appeals to consumers
- Reports: M:Comm up, privacy concerns abound
- Expert: What Pokemon Go phenomena means for businesses
- Automakers playing catchup with cybersecurity
- Travel, hospitality brands below par in social engagement
- Study: Gamers okay with ads
- Merchants: How you can compete with Amazon
- Ad Roundup: Mobile, ecomm expansions
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...