Facebook marketing: What to post, and when

For their whitepaper, “The Anatomy of a Facebook Post“, Vitrue analyzed over 32,000 posts representing more than 42.6 million Facebook fans over a span of three months. Their aim was to discover the “what” and “when” behind Facebook communications, or posts.

“As we all know, the Facebook “post” is how communication occurs on Facebook. It’s the thirty-second spot, the pre-roll ad, the full-page print ad; but it’s so much more – if done correctly,” commented Vitrue on their blog.

Overall, image posts generated the most engagement (measured by fan responses, “likes” and shares) – 22% more than video posts and 54% more engagement than text posts. Video generated 27% more engagement than text posts.

Friday posts generated more engagement than any other day of the week, followed by Tuesday/Wednesday while Saturday and Sunday showed the lowest engagement rates. As for time of day, posts in the morning get a whopping 65% more engagement than those sent after midday.

So, the message is clear. If you want to grab a Facebook user’s attention, publish an image on a Friday morning.