comScore: Indian consumers turning to business, finance
According to the comScore report, 19.7 million consumers from India logged on to business or finance websites in June. These people are looking at online banking information, stock trading tips and information as well as the latest headlines in the financial sector. The majority of hits were from men (72%).
“With India emerging as a vibrant global financial center, online finance is beginning to attract significantly more attention and drive more transactions than ever before in this market,” said Will Hodgman, comScore Executive Vice President for the Asia-Pacific region. “With half of India’s online population visiting a business or finance-related site during the month, there is an opportunity to reach and engage financial consumers in a way that was not possible before. Financial companies must focus now on devising effective digital strategies to help attract and retail these important customers or risk losing them to their competitors.”
What were their destinations? ICICI Bank (4.7 million unique visitors), HDFC Group (3.4 million unique visitors) and the State Bank of India (2.9 million unique users). However, Yahoo! Finance (56% increase in traffic) and Citigroup (78% traffic increase) were also heavily trafficked.
On average, Indian consumers spent 53 minutes with business or finance websites in June, surfing through 92 pages of content and returning more than 6 times per visitor.
