{"id":66658,"date":"2021-01-11T03:28:07","date_gmt":"2021-01-11T03:28:07","guid":{"rendered":""},"modified":"2021-12-30T10:23:57","modified_gmt":"2021-12-30T10:23:57","slug":"how-to-expand-into-latin-american-markets","status":"publish","type":"articles","link":"https:\/\/www.bizreport.com\/2021\/01\/how-to-expand-into-latin-american-markets.html","title":{"rendered":"How to expand into Latin American markets"},"content":{"rendered":"
SkyPostal notes that retail ecommerce increased about 20% between 2019 and 2020, reaching more than $86 billion. Over the next two years, ecommerce is expected to grow to at least $116 billion and accounting for nearly 10% of all retail sales. <\/p>\n
What’s held many businesses back from investing in Latin American strategy is the shipping issue, with many merchants believing that it is too hard to deliver on fast shipping promises. <\/p>\n
“There’s an assumption that Latin America is a prohibitively difficult place to do business. That’s simply not true. It’s complex, but the tools exist to make it manageable,” said A.J. Hernandez, CEO & President, SkyPostal.<\/a> <\/p>\n Historically, shipping from the USPS have been slower, according to SkyPostal, which is a problem in online shopping. People are willing to wait a few days but a weeks-long wait is undesirable and causes friction between the shopper and the merchant or brand. <\/p>\n Hernandez suggests that the problem isn’t necessarily the USPS but the partners in Latin American that are chosen as hand-offs for merchandise deliveries. He suggests that merchants pay close attention to shipping partner programs and choose wisely. <\/p>\n