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BizReport : White Papers : Sales & Marketing

State of Marketing Automation 2014: Processes that Produce

What does it take to use marketing automation like Best-in-Class companies? This Research Report examines the state of marketing automation adoption, and looks at Best-in-Class approach to mastering the people, process, and technology of modern marketing.

Report Highlights:

  • Just the facts: Marketing automation platform adoption by the numbers.
  • How the Best-in-Class use marketing automation platforms.
  • Why Marketing and Sales alignment is critical to marketing automation success.

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