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BizReport : White Papers : Sales & Marketing

SEO Management in the Age of Content Marketing: Don't Call it a Comeback…

Like Rodney Dangerfield, Search Engine Optimization (SEO) sometimes gets no respect in the age of content marketing. Along the way it picked up a nasty reputation among CMOs created by a few bad actors practicing “black hat” tactics like link stuffing, link farming, and use of invisible text that made SEO seem like a fixed game rather than a manageable path to competitive success. The growth of content marketing puts search engine marketing in a new light, especially when coupled with ongoing changes to the search algorithms by Google and other search engines.

Report Highlights:

  • A more integrated, aligned SEO approach is more likely to prove successful.
  • Best-in-Class companies are significantly more likely to consider SEO in content distribution.
  • A new breed of SEO management solutions has emerged to help content marketers.

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