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BizReport : White Papers : Sales & Marketing

MarketingSherpa Email Awards 2012

Many of the campaigns featured this year were developed in tough business environments. The winners include teams that focused on reactivation, referrals, data improvement and other goals that illustrate a need to do more with the resources on hand. You'll see a low-cost strategy taking the Gold in the segmentation category, as well as at least one team that found a way to save time. Relevant content -- as always -- was a recurring theme throughout their collection of winners. The B2C Best-in-Show campaign highlights how triggered, personalized emails can drive huge increases in conversion rates, and the B2B Best-in-Show campaign illustrates how content can attract millions of subscribers to a program.

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