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BizReport : White Papers : Sales & Marketing

Justifying a Greater Lead Generation Budget for 2011

Discover how the most successful adopters of offer-based lead generation in B2B are doing it – from the first original research of its kind: the "2010 Lead Generation Marketing ROI Study" by marketing profitability gurus the Lenskold Group (and sponsored by emedia Lead Generation). This study offers practical insights and tips addressing:

  • The Use of Metrics and Analytics to Support their Strategies
  • How Marketers May Spend their Next Lead Generation Dollar
  • How to Improve Executive Confidence for a Larger Lead Generation Budget
  • And More
Benchmark yourself against the B2B marketing population. Learn from the top lead gen performers. Then read the experts' recommendations. Download this report today!

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