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BizReport : White Papers : Sales & Marketing

Increase Your Returns Using Event-Based Marketing

Marketers have always been able to execute event-based campaigns in Infor CRM Epiphany Outbound Marketing using information already available in the data mart. However, for event-based marketing to be truly successful, a campaign must reach the customer at a time when the customer recognizes the need and is receptive to an offer that will fulfill that need. Because the information available in the data mart inherently has an element of time delay, a new optional module has been added to the Infor CRM Epiphany Outbound Marketing suite to be able to trigger real-time campaigns based on events detected outside of Outbound Marketing. This will greatly improve the effectiveness of these event-based campaigns. This paper discusses how the Event-Based Marketing module will allow you to reap the benefits of event-based marketing, while leveraging your investment in Infor CRM Epiphany Outbound Marketing.

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