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BizReport : White Papers : Sales & Marketing

Create a Customer Service Process that Enhances Your Bottom Line

There's an assumption that the number of customer complaints received is a perfect reflection of the number of customer problems. If complaints go down, other numbers such as warranty and service costs will go down as well. In fact, complaints are often a poor indicator of the level of problems and dissatisfaction. Focusing on that number causes counter-productive behaviors in many managers and employees.

This eBook will highlight:

  • Customer complaint behavior myths
  • How to get the CFO and CMO to see customer complaints as an opportunity to make revenue
  • The key components and data of a successful customer service system
Download this eBook to learn more!

Click here to request your free White Paper!




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