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BizReport : White Papers : Sales & Marketing

Conversations, Not Campaigns

Nobody wants to get blasted. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the eBook "Conversations, Not Campaigns" to discover how you can engage with your audience. You'll have to abandon the idea of "batch and blast" and enter into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time.

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