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BizReport : White Papers : Sales & Marketing

Content Marketing and the Road to Revenue: Answering the Questions

This report provides a framework for developing a content marketing strategy that aligns to key stages of the buyer's journey. It's the content marketing companion to Aberdeen's April 2014 Roadmap to Revenue report.

Report Highlights:

  • The Road to Revenue is Paved with Buyers' Critical Questions
  • The tollgate framework provides a starting point for content planning
  • Your content must provide the answers to your buyers' “critical questions” at each tollgate
  • The Content Marketing Guide on the Roadmap to Revenue

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