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BizReport : Viral Marketing

Viral Marketing

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Thursday, September 14, 2006

Is Viral Marketing A Cure?

Marketers are combining traditional word-of-mouth promotions with the internet, where viral marketing turns a social network into a digital grapevine. In this way news of experiences relating to a brand spreads quickly through the digital world. >>

Monday, September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>

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