RSS feed Get our RSS feed

News by Topic

BizReport : Trends & Ideas archives

Trends & Ideas archives

... 492 493 494 495 496 ...
 

Monday, February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>

Friday, February 09, 2007

News Corp. betting online efforts will lead growth

As much as 10% of Fox Interactive Media's income could be generated by social networking and other online initiatives according to News Corp. CEO Rupert Murdoch. Fox Interactive holdings include MySpace and gaming information network IGN. >>

Thursday, February 08, 2007

Hearst takes magazine sites wireless

Hearst Publications isn't just taking their magazines online, they are taking them wireless. The company has launched wireless, mobile websites for a number of their leading magazines and more wireless sites are on the way. >>

Thursday, February 08, 2007

Report: Paid search tops $9B

Paid search companies hit a milestone in 2006 according to a new report from the Search Engine Marketing Professional Organization (SEMPO). In North America, companies spent nearly $9.5 billion for paid search campaigns last year. >>

Wednesday, February 07, 2007

Google sending local ads to "Earth"

Satellite imagery, terrain and 3D buildings are expected on Google Earth. But local ad placement? Seems so. >>

Wednesday, February 07, 2007

Survey: Users prefer targeted online ads

More users are going online to watch video streams, and for most, an ad before the stream starts is preferable to fee-based services. That is the word from a new Advertising.com survey. >>

Wednesday, February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Tuesday, February 06, 2007

Newspapers alter headlines for search engines

In their ongoing quest to draw in readers and advertisers, newspapers are now altering some headlines for search engine optimization. >>

Tuesday, February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

Monday, February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research. >>

Friday, February 02, 2007

Coremetrics launches search ad "one-stop-shop"

Search marketers looking for an easier way to manage campaigns may find it with a new product from Coremetrics. The company has launched Coremetrics Search 2007, a "one-stop" product to create, manage and complete search marketing campaigns. >>

Friday, February 02, 2007

VH1, MTV join user generated content trend

Mark two more big brands down for ViTrue services. Both VH1 and MTV have signed on with the user generated ad platform to create several user generated content sites within their network. >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Friday, February 02, 2007

Retirees in the U.K. spending more free time online

British pensioners are embracing the internet and incorporating it into their daily lives. >>

... 492 493 494 495 496 ...