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BizReport : Trends & Ideas archives

Trends & Ideas archives

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Monday, March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Monday, March 12, 2007

IAB: Better metrics would increase online ad revenue

Since the beginning of the year, forecasters have predicted another record setting year for online ad sales. But one survey is showing a slightly different take on that trend. According to a survey released by the IAB, even higher revenue numbers could come in if only there were better metrics supporting online advertising numbers. >>

Monday, March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Monday, March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks. >>

Friday, March 09, 2007

Logitech’s second viral game launched following success of initial release

Logitech has launched their second viral game, Jelly Jumper, after surpassing targets with their first viral game in December, 2006. >>

Thursday, March 08, 2007

Study: 1 in 10 buy online via mobile devices

Mobile users aren't going online simply to find cool ring tones or wallpaper. According to a new study, mobile users are increasingly buying products online. >>

Thursday, March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face. >>

Thursday, March 08, 2007

2006 online advertising revenue hits record high

The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers. >>

Thursday, March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>

Wednesday, March 07, 2007

Report: Online directory revenue growth steady

Slow and steady could win the advertising race for online directory websites. According to a new report from the Kelsey group, online directory advertising is expected to show about 5% growth over the next five years. >>

Wednesday, March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

Tuesday, March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Tuesday, March 06, 2007

Report: 66% online games bought by women

Forget the picture of a teenage boy sitting in a dark room playing video games. According to a report from Telephia, women are increasingly playing and purchasing online games. >>

Tuesday, March 06, 2007

Newspapers sell more local online video ads

A new report predicts 43% growth for local online video advertising in 2007, but the medium making the most isn't television. According to the report, newspapers are actually selling more online video ad revenue than broadcasters are. >>

Tuesday, March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

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