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BizReport | Research archives September 04, 2009

Survey: Many expect user reviews, few submit them

New research in the U.K. has revealed that while many travelers rely on reviews found on independent websites and travel companies websites, few share their own thoughts.... >>

BizReport | Ecommerce archives February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. ... >>

BizReport | Ecommerce archives January 20, 2009

Fake user reviews - just say 'no'

Consumer-generated reviews of products and services are a major tool for online shoppers, and most expect, or rather demand, that those reviews be honest. However, once in a while someone decides they can manipulate what consumers see and believe they... >>

BizReport | Social Marketing December 05, 2008

Online reviews usage peaks on Thanksgiving, Cyber Monday

Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. ... >>

BizReport | Social Marketing November 29, 2008

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to... >>

BizReport | Research archives February 12, 2008

What do consumers want from a website?

With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website.... >>

BizReport | Domain Names February 11, 2008

What price the letter "s"?

Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name.... >>

BizReport | Research archives February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates.... >>

BizReport | Search Marketing January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. ... >>

BizReport | Social Marketing January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user... >>

BizReport | Ecommerce archives December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year.... >>

BizReport | Social Marketing October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them.... >>

BizReport | Social Marketing April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content.... >>