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BizReport | Social Marketing March 20, 2017

Social marketers refer to their data as 'kludge'

A new report on the top challenges facing social advertisers reveals that, despite the huge growth in global social ad spend marketers continue to struggle to make intelligent decisions about their investments. ... >>

BizReport | Advertising archives October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. ... >>

BizReport | Advertising archives April 06, 2011

Magnetic: Online ad industry needs more transparency

Add another ad entity pushing for more transparency and control in the online ad space. As more advertisers and brands move into the online space, they are demanding more information about where and when their ads will be placed as... >>

BizReport | Advertising archives June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used... >>

BizReport | Blogs & Content archives January 28, 2009

How to manage negative comments on blogs

Company blogs are valuable tools for developing a dialogue with consumers, building a brand and disseminating information. But marketers need to know that by entering into such a conversation with consumers they must deal with mixed emotions from their audience.... >>

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