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BizReport | Internet May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. ... >>

BizReport | Advertising archives April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Social Marketing July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. ... >>

BizReport | Internet June 02, 2015

New technology pushes out traditional media consumption

A new report from ZenithOptimedia reveals that more than eight hours a day is now spent consuming media but traditional media is losing out to the Internet.... >>

BizReport | Trends & Ideas archives February 09, 2015

Search overtakes traditional media for most trusted source

Research reveals online search engines have, for the first time, overtaken traditional media as the most trusted source for news and information, particularly among Millennials. ... >>

BizReport | Internet August 22, 2014

Report illustrates traditional vs. digital media consumption

As digital continues to infiltrate consumers' daily lives, wherever in the globe they may be, traditional media is being given the heave-ho as computers and mobiles increasingly account for our news and TV consumption and socializing. ... >>

BizReport | Internet July 27, 2011

Over half of Americans head online for news fix

How many times a day do you go online to check the latest news? According to new figures released by personal news service Ongo over half of Americans do so once or twice per day.... >>

BizReport | Advertising archives July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. ... >>

BizReport | Internet October 22, 2010

European business execs supplementing traditional news channels with digital

More and more business executives in Europe are getting news via online resources but, according to a recent Ipsos MediaCT survey, the vast majority still refer to newspapers and television for their daily fix.... >>

BizReport | Trends & Ideas archives September 14, 2010

Pew: Americans' appetite for news increases

Once upon a time it was feared that digital media might oust traditional news outlets. However, new research by the Pew Research Center for the People & the Press found that people's appetite for news has increased and traditional outlets... >>

BizReport | Trends & Ideas archives June 25, 2010

Zogby Poll: Social media trumps traditional in trust stakes

Consumers put more trust in technology giants Apple, Microsoft and Google than they do social networking sites. But both score higher in the trust stakes than traditional media.... >>

BizReport | Internet September 24, 2009

Online media outperforms traditional media in customer acquisition

More and more study results point to the increased use of online media compared with traditional due to its measurability and cost-effectiveness. Now, new research from the Fournaise Marketing Group shows that some online channels also outperform traditional media in... >>

BizReport | Internet May 29, 2009

Telmetrics: URLs in print Yellow Pages ads boost leads

Displaying a URL within a print Yellow Pages ad increases overall leads driven by print Yellow Pages by 78%, according to new data released by Telmetrics.... >>

BizReport | Research archives April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Blogs & Content archives February 02, 2009

PEJ tracks blogosphere with New Media Index

In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched the New Media Index which will track over 100 million blogs and 250... >>

BizReport | Blogs & Content archives November 24, 2008

Electronics and apparel purchases driven by new media

New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady.... >>