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BizReport | Mobile Marketing August 11, 2016

SMS most under-used comms channel by retailers

Retailers are ignoring a simple, yet effective, communication channel to engage their mobile audiences. According to a new study from OpenMarket, very few retailers use SMS, or text messaging, despite its potential. ... >>

BizReport | Mobile Marketing April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone.... >>

BizReport | Mobile Marketing December 09, 2014

Go ahead, text us, say more car buyers

When customers are researching an automotive purchase, or looking for after-sales care, mobile is the way to go, particularly among Millennials, according to a couple of recent surveys.... >>

BizReport | Mobile Marketing May 06, 2013

SMS use falling in U.S.

Text-messaging has been a cash cow for wireless carriers for years but, as the wireless industry's trade association, CTIA, has just announced, the number of Americans sending SMS messages is dropping. ... >>

BizReport | Mobile Marketing March 06, 2013

Survey: Digi-rewards getting 12 times more mobile clicks

When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the... >>

BizReport | November 13, 2012

Facebook and iMessage to blame for first decline in text messaging

The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.... >>

BizReport | Mobile Marketing September 11, 2012

Smartphone adoption in U.S. led by teens

Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. ... >>

BizReport | Advertising archives August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

BizReport | Mobile Marketing April 16, 2012

Mobile phones new target for spammers

It's clogged up email boxes and post boxes and now it's threatening to fill up mobile email inboxes, too. According to a new report from Ferris Research, a market research firm that tracks spam, unsolicited text messaging is becoming invasive.... >>

BizReport | Mobile Marketing September 20, 2011

Texting frequency among US adults levels off

There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>

BizReport | Mobile Marketing May 17, 2011

Mobile marketing too "cutting edge" for small businesses

Most small business owners are aware of the various mobile marketing activities available to them but few put them to use, according to the latest Small Business Success Index sponsored by Network Solutions and the University of Maryland. ... >>

BizReport | Mobile Marketing April 25, 2011

Rebtel release makes group-text more economical

A new innovation aimed at the consumer market may also help businesses - both small and large - save. Mobile VoIP hub Rebtel has released a texting solution that slashes the cost of international texting. Called Text-over-IP (ToIP), the texting... >>

BizReport | Mobile Marketing August 31, 2010

Pizza parlor m-coupon campaign delivers success

Shakey's Pizza Parlor decided they wanted to try a slice of mobile marketing and after a one-day mobile coupon promotion found themselves tasting success.... >>

BizReport | Mobile Marketing June 29, 2010

British World Cup chat takes place on mobile, social media

How do football fans communicate with each other during the World Cup? According to new research from the IAB and ESPN their primary digital channels are social media and mobile.... >>

BizReport | Mobile Marketing February 11, 2010

Marketing Sherpa: Combine direct mail, SMS for engagement

Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a... >>

BizReport | Mobile Marketing February 09, 2010

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. ... >>

BizReport | Research archives February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. ... >>

BizReport | Mobile Marketing February 01, 2010

Brits send 11 million text messages per hour

When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm.... >>

BizReport | Mobile Marketing January 13, 2010

Older generations getting to grips with text messaging

Older generations are certainly getting the hang of 'new-fangled' technology such as the Internet and social networking. But now, it appears there's nowhere in the digital universe that grandparents can't go, as a report from mobile messaging solutions provider, Tekelec,... >>

BizReport | Mobile Marketing October 28, 2009

Americans send 740 billion text messages in first half of 2009

Recently released survey results from CTIA-The Wireless Association demonstrate how much a part of daily life text messaging has become for many mobile Americans. ... >>

BizReport | Research archives August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging,... >>

BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

BizReport | Social Marketing February 03, 2009

New survey delves into the lives of digital moms

A two-part report, 'Digital Mom', has been released by Razorfish and CafeMom. It examines the lives of moms in today's digital world. Part one, by Razorfish, concentrates on moms' adoption of emerging technologies and part two, by CafeMom, deals with... >>

BizReport | Mobile Marketing January 30, 2009

In-Stat: Text messaging cash cow for mobile operators

Text messaging is cheap, reliable and easy for users to get to grips with, which is why, today, users are sending more than 2 trillion messages a day, found recent research from In-Stat.... >>

BizReport | Mobile Marketing December 10, 2008

Nielsen: Text message marketing on the rise

Most consumers are permanently attached to their mobile phones. It's therefore no wonder that text message marketing is on the rise, as marketers make the most of being able to communicate with consumers while they're 'on the go'. ... >>

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