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BizReport | Mobile Marketing February 28, 2011

SMS ad format released as smartphone adoption increases

As mobile marketing continues an uptick, advertisers are looking for ways to engage consumers. Many are choosing to create mobile websites or invest in application development, but a new offering from Moolah Media may make mobile marketing simpler: by putting... >>

BizReport | Mobile Marketing October 20, 2010

ITU: 6.1 trillion SMS messages will be sent this year

New figures released by the International Telecommunications Union show the massive growth in mobile connectively around the globe.... >>

BizReport | Mobile Marketing October 15, 2010

Placecast partners with O2 for European geo-fences

Brands in the US have been experimenting with geo-fences, location based areas in which consumers can receive opt-in messages from retailers and brands they are interested in. This week, geo-fences become a reality in Europe as well. San Francisco based... >>

BizReport | Mobile Marketing July 01, 2010

Survey: Mobile driving 33% of consumers into stores

When it comes to driving traffic there may be no greater influence than mobile. In the short time mobile devices, particularly smartphones, have offered access to the Internet consumers have rushed into the space. Now, according to a new Harris... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

BizReport | Mobile Marketing March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content.... >>