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BizReport | Advertising archives September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

BizReport | Mobile Marketing January 08, 2009

Brand marketers embrace mobile apps

Brand marketers are embracing the brave new mobile world and plunging consumers into branded environments that are far more interactive and viral than bland WAP banners and location-based text ads. ... >>

BizReport | Advertising archives November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads.... >>

BizReport | Social Marketing October 13, 2008

MySpace launches MyAds

MySpace, the most popular of the social networking sites with over 122 million registered members, has launched a tool that will allow small businesses to target ads to preferred demographics and profiles. ... >>

BizReport | Search Marketing October 10, 2008

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps.... >>

BizReport | Advertising archives October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Mobile Marketing January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>