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BizReport | Research archives February 28, 2017

Pace of tech change concerns teens

The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. ... >>

BizReport | Social Marketing June 03, 2016

Social media 'Likes' as rewarding as chocolate among teens

A large number of 'Likes' is as rewarding as winning money or eating chocolate to a teenager, according to new study from the University of California, Los Angeles. ... >>

BizReport | Trends & Ideas archives January 14, 2016

Pew reveals what parents of teens do to keep them safe online

Social media has proved to be yet another teen obsession that parents feel they need to monitor - and monitor it they do, according to new research from Pew. ... >>

BizReport | Social Marketing December 08, 2015

Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research.... >>

BizReport | Advertising archives August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Mobile Marketing September 11, 2012

Smartphone adoption in U.S. led by teens

Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. ... >>

BizReport | Internet May 07, 2012

Teens: Connecting online increasingly face-to-face

Teenagers today are connected via the Internet. As well as chat rooms and social networks, they are very comfortable using video to communicate and entertain, according to new research from Pew Research Center's Internet & American Life Project.... >>

BizReport | Internet December 04, 2009

What's the Internet doing to our kids?

Blogging, texting and socializing online is great for children's core literacy skills, according to one recent study, yet another warns that Internet addiction can be bad for their mental wellbeing.... >>

BizReport | Social Marketing January 28, 2009

Number of adults using social networks quadrupled since 2005

Despite a huge increase in the number of adults using social networking sites, teenagers still dominate, according to recent data released by the Pew Internet & American Life Project.... >>

BizReport | Research archives December 11, 2008

Pew: Over half U.S. adults play video games

It's not just kids that are playing video games, adults are getting their games faces on, too, according to a new Pew Internet Research study. ... >>

BizReport | Research archives June 18, 2008

Teens prefer real life to cyber

Teenagers aren’t as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Internet January 08, 2007

MySpace A Hit With Teens

During 2006, MySpace continued to hog the limelight in the online social networking scene, and it looks set to continue to maintain its appeal during 2007.... >>