RSS feed Get our RSS feed

News by Topic

BizReport :

Search this site:

8 result(s) displayed (1 - 8):

BizReport | Advertising archives September 30, 2015

Google announces new ad targeting tool

Google has announced a new tool that will enable marketers to upload a list of email addresses to help target ads across paid search on the engine, YouTube and Gmail. ... >>

BizReport | Advertising archives April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College.... >>

BizReport | Advertising archives April 19, 2015

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting.... >>

BizReport | Advertising archives March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week.... >>

BizReport | Advertising archives February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. ... >>

BizReport | Advertising archives September 16, 2014

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests.... >>

BizReport | Advertising archives August 28, 2014

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use.... >>

BizReport | Ecommerce archives July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>

Pagination: