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BizReport | Advertising archives June 23, 2010

New "Power I" system will step up ad transparency

Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used... >>

BizReport | Advertising archives February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for... >>

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