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BizReport | Blogs & Content archives August 03, 2011

Travel consumers looking for specific information

Summer is winding down the US, which many schools set to return to session by the end of the month. But that isn't curtailing travel plans. Those who haven't yet vacationed are still planning a summer getaway according to a... >>

BizReport | Research archives July 28, 2011

Media execs say they aren't taking full advantage of data

Buzz in the land of online marketing may be about personalized advertising and content, but the majority of media and entertainment top execs say they aren't taking full advantage of these data opportunities. Customer data that can provide personalized online... >>

BizReport | Blogs & Content archives December 10, 2010 taps AudienceScience for targeting

In a move signaling the importance of not just providing content but targeting that content to subscribers, has tapped AudienceScience for precision targeting. The platform's Audience Gateway will give the online hub the ability to segment and precision target... >>

BizReport | Advertising archives June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in... >>

BizReport | Blogs & Content archives September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could... >>

BizReport | Research archives February 04, 2009

Alloy builds network through acquisition

Media network Alloy Media + Marketing has acquired college recruitment website, giving the network an even great chance to acquire online teens. The acquisition makes Takkle part of Alloy's marketplace, the number one community for teens according to... >>

BizReport | Advertising archives October 17, 2008

Report: It's all about ad networks

Marketers, if you are targeting your next advertising campaign only according to websites you may be missing the boat. In the past, targeting ads to website content was fine but in today's marketplace, marketers need more than that - and... >>

BizReport | Advertising archives September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement.... >>