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BizReport | Ecommerce archives October 17, 2016

Consumers increasingly comfortable with cross-border ecommerce

Consumers are increasingly comfortable shopping online outside of their country's borders, according to new global research from Pitney Bowes.... >>

BizReport | Research archives March 14, 2016

Study: Gender pay gap among CEOs in the UK is non-existent

The gender pay gap among CEOs in the UK does not exist, according to new research from Dr. Philipp Geiler of EMLYON business school and Professor Luc Renneboog of Tilburg University department of finance. ... >>

BizReport | Advertising archives September 29, 2015

People, not ads, most effective means of influencing consumer buying decisions

Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most. ... >>

BizReport | Email Marketing June 29, 2015

Study highlights differences in email behavior based on age, gender

A recent study of email use between age and gender reveals that the differences in the way men and women communicate verbally appear to be inherent in the way they use email. ... >>

BizReport | Advertising archives May 11, 2015

Ads featuring males faces, red backgrounds, and offers have higher conversion rates

Online ads featuring men are four times more likely to elicit a positive response than those featuring women, according to a new study from Rocket Fuel, while red backgrounds, animation and offers also raise conversion rates.... >>

BizReport | Ecommerce archives May 05, 2015

Social media's role as a shopping aid rising

Research from DigitasLBi reveals the impact of social media on consumers' on- and off-line purchases.... >>

BizReport | Advertising archives April 10, 2015

Advertisers increase spending to keep up with tech adoption

As more Brits own more digital technology, advertisers have upped their spend online and on mobile to reach them, as new figures released by the IAB UK illustrate. ... >>

BizReport | Ecommerce archives October 30, 2014

Study reveals global consumer attitudes to cross-border ecommerce

A clear and accurate online buying process, confidence and transparency in delivery and competitive pricing will all help bring down barriers to cross-border buying, according to new research released by Pitney Bowes.... >>

BizReport | Mobile Marketing August 27, 2014

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results.... >>

BizReport | Advertising archives January 28, 2014

Study reveals the unlikely likeability of full-screen takeover ad format

Native advertising, a format that blends in with content online, is the new darling of online marketers. But new research from Undertone shows that consumers actually like interruptive ads that take over their screens and shout in their face. ... >>

BizReport | Ecommerce archives January 06, 2014

Online retailers plan physical presence on Britain's high streets

The Internet has long been blamed for the demise of bricks-and-mortar stores but, according to the results of a recent study by the Royal Mail in the UK, some small online retailers have plans to head to the high street.... >>

BizReport | Mobile Marketing October 11, 2013

Vibes: Showrooming increases 156% in two years

Vibes has just published its second annual Mobile Consumer Report providing retailers with insights into showrooming and how personalization can help combat the behavior. ... >>

BizReport | Email Marketing August 19, 2013

Study highlights importance of mobile-first email strategies

A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>

BizReport | Advertising archives July 08, 2013

Study predicts Twitter to become less interactive, more ads

As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>

BizReport | Email Marketing June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>

BizReport | Mobile Marketing February 12, 2013

comScore: Lack of awareness, education are barriers to digital wallet adoption

A recent report from comScore reveals that a lack of awareness, education and a misunderstanding of digital wallets is holding back intent and adoption of use.... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Email Marketing September 22, 2011

Return Path: Inbox placement rate more important than bounce

New figures released by Return Path show that globally only 81% of all permissioned email makes it to the inbox and that email marketers should focus on "inbox placement" rather than bounce rates. ... >>

BizReport | Mobile Marketing March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according... >>

BizReport | Mobile Marketing February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans... >>

BizReport | Search Marketing February 17, 2010

Study finds link between search engine use and brand building

A recent study by Wunderman, BrandAsset Consulting, ZAAZ and Compete shows that a consumer's choice of search engine could give a glimpse into their psyche and affect brand loyalty.... >>

BizReport | Internet December 07, 2009

Internet beats TV to become world's favorite medium

A recent global study into attitudes towards media and advertising found that the Internet has pipped television to the post as the world's favorite medium, according to media tracking firm, Synovate.... >>

BizReport | Email Marketing October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social... >>

BizReport | Trends & Ideas archives May 01, 2009

Printed newspapers to decline at faster rate than initially anticipated

This year has already witnessed the closing down of several newspapers and decreases in publication runs for others. Now, according to one expert, as recession-hit advertisers shift spending away from daily newspapers, print versions could become a thing of the... >>

BizReport | Ecommerce archives September 26, 2007

U.S. e-tailers failing in key areas of customer service

A mystery shopping exercise, conducted across one hundred of the U.S.’s top online retailers, revealed that there is much room for improvement in customer service departments.... >>