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BizReport | Advertising January 29, 2021

Report: Ad-supported streaming wanted by UKers

Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are 'willing to watch' ads in exchange for free... >>

BizReport | Advertising November 19, 2020

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop... >>

BizReport | Advertising October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>

BizReport | Advertising September 04, 2020

Reports: How streaming and CTV spending is engaging viewers

During the world's pandemic lockdown many people turned to the Internet for their news but a growing number returned to television - both streaming services and traditional programming - as an escape from lockdown. Here's how CTV and streaming services... >>

BizReport | Internet October 09, 2018

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's... >>

BizReport | Blogs & Content archives September 13, 2017

Millennials cutting the cord, here's what they're watching online

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report... >>

BizReport | Trends & Ideas archives July 01, 2015

Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. ... >>

BizReport | Blogs & Content archives May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers.... >>

BizReport | Blogs & Content archives September 16, 2013

Study: Half of US viewers stream their content

In the US, streaming video has reached the tipping point. That is the takeaway from a new report from GfK; their research shows that more than half (51%) of US consumers are now streaming video content at least weekly.... >>

BizReport | Advertising archives May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers.... >>

BizReport | Blogs & Content archives July 09, 2012

Study: 87% US Households subscribe to video service

When it comes to consuming video content most US households are using subscription services to get a bit more variety. According to new data from Leichtman Research Group 87% of US households subscribe to some type of video service, up... >>

BizReport | Blogs & Content archives March 12, 2012

March Madness: Another chance for brands to personalize content

The scene is set for one of the biggest sports events in the US: the NCAA Men's Basketball Tournament. AKA March Madness. But although the games start in just a few days there is still time for brands to get... >>

BizReport | Viral Marketing February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>

BizReport | Research archives August 11, 2009

33% of online videos shared by consumers

Here is one more reason to invest in online video: according to a new study from Yahoo, Interpret LLC, Warner Bros. Media Research, Havas Digital and Omnicom's PHD one-third of all online videos are shared by consumers. Researchers also found... >>

BizReport | Advertising archives June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player.... >>

BizReport | Research archives June 01, 2009

Nielsen: Consumers cut TV for online video, vice versa

Consumers may be spending less time watching their favorite television programs in order to watch online, but the reverse is also true. And when something interesting to a consumer is offered on television but not online, time spent with online... >>

BizReport | Blogs & Content archives May 07, 2009

Study: Web-to-TV could reach $3 billion in revenue

Consumers in the know are already turning to online video. Very soon, most consumers will be logging on to the Internet to watch their favorite programs and that could drive up to $3 billion in revenue for Web-to-TV streaming services... >>

BizReport | Viral Marketing March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in... >>

BizReport | Internet January 21, 2009

Online and the inauguration of Barack Obama

At the inauguration of George W Bush, YouTube didn't exist, and the online world wasn't nearly as animated by the ceremony as they have been during today's swearing in of Barack Obama.... >>

BizReport | Viral Marketing December 22, 2008

Report: US consumers choose streaming video

Television will never die but according to a recent report from Ipsos Media CT, streaming video continues to gain in popularity. The report finds that streaming video is now increasing faster than video downloads.... >>

BizReport | Viral Marketing September 12, 2007

College students have a huge online video habit

The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now -... >>

BizReport | Viral Marketing July 12, 2007

Streaming/Downloading predicted to reach $2.6 billion

With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39%... >>

BizReport | Trends & Ideas archives June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video.... >>

BizReport | Trends & Ideas archives June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore.... >>

BizReport | Research archives May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers.... >>

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