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BizReport | Content Marketing September 20, 2021

Nielsen: Majority of impressions now coming through streaming content

Look for more ad dollars to be pushed in to streaming categories. That is one inference that can be gleaned from new Nielsen and PricewaterhouseCoopers reports which show significant increases in ad impressions and spending in the digital space. ... >>

BizReport | Content Marketing August 26, 2021

Report: Streaming not slowing from pandemic rush

People may not be going to sporting events, movies, and concerts, but those excursions aren't having an impact on streaming. That is a key takeaway from new Conviva data which shows that globally the time spent streaming content is up... >>

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