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BizReport | Content Marketing August 26, 2021

Report: Streaming not slowing from pandemic rush

People may not be going to sporting events, movies, and concerts, but those excursions aren't having an impact on streaming. That is a key takeaway from new Conviva data which shows that globally the time spent streaming content is up... >>

BizReport | Content Marketing May 05, 2021

Study finds streaming still on the uptick

Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with... >>

BizReport | Trends & Ideas February 04, 2021

Report: Sharp increase in streaming for 2020

Staying home led more people to streaming content. That is a key takeaway from Conviva's new Q4 2020 streaming report. According to the numbers viewers increased streaming time by 44% (Q4, YoY), with those watching via TV averaging 28 minutes... >>

BizReport | Advertising January 29, 2021

Report: Ad-supported streaming wanted by UKers

Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are 'willing to watch' ads in exchange for free... >>

BizReport | Advertising October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>

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